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The Born Green Generation framework was developed through a collaborative effort with clinical and academic experts across Europe. The Born Green Generation: Why and How outlines the framework of the project and sets the context of why the health risks associated with plastics and endocrine-disrupting chemicals require immediate attention to protect babies during their first 1,000 days.
Guided by five core principles—baby-centred care, education-focused strategies, climate-conscious practices, supportive community building, and feasible implementation—the framework aims to deliver safe, effective, and environmentally responsible care that prioritises the health and well-being of infants and their families.